So, naturally–before you ever get started with your wedding stationery business–the first step is to choose a niche and a target market. You can learn my process for choosing a niche in this blog post. In my newest blog post series, I hope to give you a better perspective on how to start a wedding invitation business. The truth is, there is no “one size fits all” approach.
Digital printing costs $500 to $800 per 100 guests on average and is the most common and affordable method for printing a digital file onto paper. Read more about Wedding Invitation Design here. Digital printing allows for a wide range of colors and intricate designs without significantly impacting the cost. For the wedding, it is not necessary to put the full address of the venue on the main invite card.
Mailing Your Wedding Invites
The party line comes at the end of the invitation and notifies guests of what’s scheduled to follow the wedding ceremony. Your wedding reception card wording should let your guests know what type of festivities they should expect, whether it’s dinner and dancing, a light luncheon, or cocktails and canapes.
You don’t need to provide any additional postage – so if your invites cost $0.55 to mail, then you can just curate $0.55 or more in vintage postage values. A lot of times inner envelopes get a bad rap for being excessive, but they are the best way to make it clear who you are extending an invitation to. On the outer envelope, you would address it as usual, to Mr. and Mrs. Jonathan Smith along with their address.
A method in which each stamp is processed (or “canceled”) with a hand stamp instead of machines. This prevents machine stamps from ruining your invitations.
A black-tie event in a unique outdoor setting should be preceded by an invitation that avoids casualness or any deficit in decorum. They will soon be joining you for an intimate occasion at a beautiful venue, and you want them to understand how special that day is to you. First of all you need to decide if you would like to order a specially designed custom hand painted wedding invitations, or if you would like some ready to go invitations. Whether you’re sending traditional invitations, contemporary yet formal invitations, or casual invites, it’s to your benefit to include the inner envelope inside. The outer envelope is the mailing envelope that gets labeled with the guest address.
Below, we provide guidelines for how to address invitations with a single envelope vs. an inner and outer envelope for your reference. When addressing your wedding invitations, it’s important to do so properly. In fact, we suggest figuring out how you will address each guest as you are putting together your guest list.
Honestly, it seems like it should be more complex, but it’s generally not. If you want to hand-cancel them, or are suspicious of your mailbox or mail carrier – take them in. It never hurts to mail wedding invitations at the Post Office, especially if you need a confirmation on your postage amount. The first step to mailing your wedding stationery is to stuff and seal the invites. Your designer can likely help you with stationery assembly (it might be an extra charge) if you’re working with one.
The only acceptable abbreviations are for titles, i.e., Dr., Mrs., Mr. Also, junior can be abbreviated to Jr. Do not abbreviate ‘Street,’ ‘Boulevard,’ ‘Lane,’ or any other address descriptor. In formal and very traditional situations, street numbers should be spelled out. Just as with invitations that you purchased from a stationer, it is very important to be mindful of the timing of when you send out your wedding invitations. This is true now more than ever, given the timing restraints brought on by the coronavirus pandemic. Head to your local post office to see what new stamps are being offered and choose one that makes a statement for you as a couple. “The last thing you want is to have to spend more money and time by having errors and needing to redo your invitations,” points out Guttenberg.
These printers may also offer more boutique printing services, like letterpress and foil stamping. Remember, etiquette is meant to make your guests feel respected. Many of these rules have been used for centuries, and as a result can seem very outdated.